For the creative who has seventeen different projects and has been told to “just pick one” a dozen times already.
If you’ve been wanting to start a YouTube channel for a while now, there’s a very good chance it’s the niche question that’s stopping you from getting anywhere.
You love too many things! You’re interested in art AND writing AND music AND productivity AND books AND maybe some other stuff you don’t know how to put to words yet. Every time you try to solidify a core concept for your channel, that very first step before you get to the fun stuff, you feel stuck.
So you wait. You keep thinking about it. You tell yourself that you’ll start, eventually, but only when you “figure it out”.
Here’s what I want to tell you today: the niche thing is real, but, you’ve probably been thinking about it wrong. And that’s why it’s stopping you.
Why “pick one thing” is bad for multi-passionate creatives (AKA you!)
The standard YouTube advice goes something like this: find a niche, stick to it, post consistently, grow. And the niche advice specifically usually sounds like “pick one topic, one audience, one type of video, and don’t deviate.”
This advice made a lot of sense back when the platform was simpler and audiences were smaller. Hey, it still makes sense for some creators! But for multi-passionate creative women, following that advice too rigidly usually leads to one of two outcomes: either you’re forced into a box that doesn’t quite fit and you lose momentum a few months in, or you never even start at all because you’re struggling to fit everything in the box in the first place.
Let’s be honest, neither of those options sound very appealing.
The good news here is that the YouTube landscape has changed significantly. Audiences are looking for something a little different – connection over consistency. Creators who share genuine perspectives, even if it’s over multiple niches or topics, are thriving. The era of the single-topic channel isn’t exactly over, but it’s no longer the only option.
What audiences actually respond to is a strong point of view, authentic voice, and a clear sense of who the creator is. You’re niche doesn’t necessarily have to be a topic – it can be a perspective, a way of seeing things, or just being your unique self!
The difference between a topic niche and a perspective niche
A topic niche may sound something like “my channel is about watercolour painting”, or “my channel is about Notion templates”.
A perspective niche sounds more like, “my channel is about living a creative, intentional life as a neurodivergent woman”, or, “my channel is for multi-passionate creatives building businesses around what they love.”
See the difference?
The perspective niche can include watercolour painting AND Notion templates, two very different topics that still fall under the one perspective of “creative business”. You can also include book reviews, productivity tips, conversations about creative block… The opportunities are far more exciting and less limited! And it’s all filtered through the same perspective and shared by the same person with their own unique story.
Start with the person, not the topic
Instead of asking “what should my channel be about?”, try asking “who is my channel for?”
Think about the sort of person who would love to watch everything you create. Not just a vague demographic (although that’s a good place to start), but an actual person with an actual inner life. What do they care about? What do they struggle with? What do they want more of? What kind of content makes them feel seen?
When you can describe that person clearly, your niche stops being a restriction and starts being more of a compass. Every video idea you have, you can ask yourself – would they love this? Would this help them, interest them, entertain them, speak to them?
If the answer is yes, the idea probably belongs on your channel. If the answer is no, it might need some reworking.
Look for the threads connecting the things you love
Here’s an exercise that helps! Write down everything you want to make videos about – and I mean everything. No overthinking, no filtering, just a list of everything that interests you and everything you feel you could share with other people. Topics, formats, things you want to explore, things you want to share, etc.
Then look at that list and ask yourself: what connects these? What is the underlying theme or value that runs through all of these interests?
Maybe most of your list fits under the umbrella of creativity and self-expression. Or maybe it’s productivity and organization. Or just being a woman with a complex, non-linear brain trying to do things in a way that works for her.
That connective thread is your niche! It might take a few tries to articulate it in a way that feels right – that’s completely normal. But, once you find it, you’ll feel the difference. Suddenly you’ll have a framework for every content decision going forward, instead of having to figure it out from scratch each time.
Your multi-passionate nature is a feature, not a bug
Imagine a YouTube viewer – maybe fitting the demographics of your ideal viewer. Imagine she’s fed up with hyper-specific channels that start to feel repetitive in her subscription feed. She doesn’t want to have to dig for fourteen different channels to cover the topics she wants to hear about – she’d rather a creator who gets the whole picture, who shares themselves genuinely, who discusses things she loves and things she’s never even heard about but is curious to learn more.
And imagine her finding your channel! Your authentic voice showing even in your titles and thumbnails!
The creators who connect the most deeply with their audience are often the creators who, rather than shrinking themselves down to fit a box, decide to show up fully and trust that the right people will find them.
Your interests are not “scattered”, or a problem to be solved. They are you, beautifully you. And that will make your channel magnetic.
Some practical questions to help you find your angle
If you’re still not sure about your niche, these questions should help:
- What do people come to you for help with in real life?
- What do your friends often ask your opinion on?
- What topics do you find yourself talking about at length, even if nobody asked?
- What have you figured out that you wish someone could’ve told you earlier?
- What kind of content do you consume most, and what’s missing from it?
Your answers to these questions will point you to the intersection between what you know, what you love, and what your future audience actually needs. That intersection is where your channel lives!
Start before you have it fully figured out
Here’s the truth: some creators spend literal years refining and refining their niche concept and never actually starting. At some point that thinking has to turn into doing!
If you have a rough sense of your audience and a general theme that connects your ideas, that’s enough to start! Your niche will clarify itself through the process of making videos, seeing what resonates, reading comments, and noticing which videos feel the most like you. You don’t have to have it all perfectly defined before you hit record.
What you DO need before you start is a system. A way to capture your ideas before they evaporate, plan your content so you’re not scrambling at the last minute, track your growth, and build a channel with intention rather than just throwing stuff into the void and hoping for the best. Because once you get past the initial hurdle of figuring out your niche, there’s a whole world of chaos out there for you without a system!
If you’re serious about building your new YouTube channel, our Notion template was built specifically for this purpose! It’s a content planner and channel growth tracker all in one place, designed for solo creators who want to run their channel with intention. It gives you somewhere to capture every idea, plan every video from concept to upload, and actually track whether what you’re doing is working.
You can find it right here at the notique shop!
Your channel is waiting, let’s get it organized.🌸
[…] thing you write about. You don’t have to limit yourself to one topic – like I said in this post, oftentimes the most powerful niches are the personal ones; centered around who you are, your views […]